In response to their rapid growth, Par Plumbing set out to build a larger organization. And with these corporate and operational changes Par needed to update their brand architecture to mirror the new structure. We set out to create individual but related identities for each of these entities.
The original ”finger in the pipe” plumbing logo, designed by David Enock c1975, already a familiar sight on the sides of PAR trucks was used as the linchpin for extending the brand to include Mechanical, and Fire Protection.
